YouTube is still in a kind of identity crisis: commonly referred to as "Adpocalypse", characterized in recent months the withdrawal of many advertisers, the further development of Platform. It's also no secret that YouTube has since been significantly more scrutinizing the content that is eligible for monetization. Political content, videos with violence or even humor with too many corners and edges quickly fall out of the grid, which is approved for advertisers. Now, managing director YouTubes, Susan Wojcicki, has announced further action against unwanted content.
Although Wojicicki means primarily extremist content and other videos that are generally not desired on YouTube, but YouTube is currently in general very tough currently – from the point of view of many video makers too hard or too arbitrary , Sometimes content creators do not fully understand why a video is not allowed to monetize, even though it contains only supposedly harmless material.
However, YouTube also uses algorithms and machine learning to control content. However, there is also a large team of human examiners, the z. B. may release content in appeals – or not. In addition, since June 2017, the human teams have manually evaluated around two million videos, giving the algorithm more input. But in the future, they also want to pay more attention to the comments. Accordingly, in 2018 more than 10,000 employees on YouTube are looking for content that they do not want to see on the platform.
According to Wojcicki, extremist content is now faster than ever before: 70% of all content in this variety can be removed within 8 hours of uploading. It is also aware that it is necessary to act more transparently to video makers whose videos have been removed or excluded from monetization, without them being aware of why. Therefore, in 2018, you will be given a regular overview to summarize which flags you have received and how to respond to them.
Between the lines, however, YouTube also suggests choosing even more cautiously which channels are fundamentally allowed for monetization. There is talk of "stricter selection criteria" and more manual review. On this point, one may be curious what YouTube then, so to speak, will pass and where to put the lady screws. Let's hope that in the end not the wrong video makers will suffer.