Please note that this survey is opened to the owners
of the new Samsung LCD TV R7 series (Model numbers: LE19R71BX,
LE23R71BX, LE23R71WX, LE26R72BX, LE26R73BDX, LE26R74BDX, LE32R71WX,
LE32R72BX, LE32R73BDX, LE32R74BDX, LE37R74BDX, LE40R73BDX, LE40R74BDX)

Section 1 - Corporate
Overall how would you rate the Samsung Brand?
  Excellent  Good  Average  Poor  Very Poor  Don't Know 
How many Samsung Products do you currently own?
             1      2        3      4          5      6+ 
Section 2 - Product Specific Questions
 When did you buy your New Samsung LCD TV?
Overall how would you rate the performance of your New Samsung LCD TV?
  Excellent  Good  Average  Poor  Very Poor  Don't Know 
How would you rate the following features of your New Samsung LCD TV:
Design:
Overall Appearance Excellent  Good  Average  Poor  Very Poor  Don't Know 
Design fit with home Excellent  Good  Average  Poor  Very Poor  Don't Know 
Design/Materials quality Excellent  Good  Average  Poor  Very Poor  Don't Know 
 Size Excellent  Good  Average  Poor  Very Poor  Don't Know 
Weight Excellent  Good  Average  Poor  Very Poor  Don't Know 
Screen size Excellent  Good  Average  Poor  Very Poor  Don't Know 
Features:
Picture Quality Excellent  Good  Average  Poor  Very Poor  Don't Know 
Contrast Level Excellent  Good  Average  Poor  Very Poor  Don't Know 
Remote Control quality Excellent  Good  Average  Poor  Very Poor  Don't Know 
Sound Quality Excellent  Good  Average  Poor  Very Poor  Don't Know 
Menu Style/Usability Excellent  Good  Average  Poor  Very Poor  Don't Know 
Ease of initial set up Excellent  Good  Average  Poor  Very Poor  Don't Know 
Connectivity Excellent  Good  Average  Poor  Very Poor  Don't Know 
 Which factor mainly influenced your purchase?
Section 2.2 - More about your New Samsung LCD TV
 What size is your model?
   19 Inches 23 Inches   26 Inches  32 Inches  37 Inches  40 Inches      
 What colour is your New Samsung LCD TV?
  Black  White                        
 In which room have you placed your New Samsung LCD TV?
 How have you displayed your New Samsung LCD TV?
Section 2.3 - Advertising

 What advertising have you recently seen or heard regarding the New Samsung LCD TV?
  Radio  In Shop  Internet  Poster  TV   None    
Overall how do you rate the advertising you have seen for the New Samsung LCD TV?
  Excellent  Good  Average  Poor  Very Poor  Don't Know 
Section 2.4

Do you have any other comments about the New Samsung LCD TV such as modifications, problems or just something you really like that you wish to share with us?

 
Section 3 - Demographics
Age 
Gender 
 What was the last TV you owned before you bought the New Samsung LCD TV? 
 What type of TV was it?  
Roughly where do you live? 
 What is your working status? 
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